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Participants were asked a variety questions about their demographic factors, such as their age and gender, and whether or not they were early risers or night owls. Interestingly, Wallisch discovered that people who preferred going to bed early and felt best in the mornings were also more likely to think the dress was white and gold. He also found that people over the age of 65 were more likely to see black and blue, though the morning/night person divide was the more influential factor. A study carried out by Schlaffke et al. reported that individuals who saw the dress as white and gold showed increased activity in the frontal and parietal regions of the brain. These areas are thought to be critical in high cognition activities such as top-down modulation in visual perception.
But the weird thing is how certain I was it was black and blue and how certain my father was that it was gold and white. What a marvelous moment it was for me to realize no one was really “right or wrong”…. But experiencing it and seeing the white and gold as well, was eye opening. The image spread like wildfire and, from Facebook to Twitter to media sites, everyone is mystified.
Initial viral spread
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A third study, conducted by researchers at the University of Nevada, Reno, recruited 87 college students and asked them to name the colors of the dress. About the same number of participants reported seeing it as white/gold as blue/black . When looking at a photo of it, some people see it as gold and white, while others see it as blue and black. That the differences in color perception are probably related to how our brains are interpreting the "quantity of light that comes into our retina." The two types of photoreceptor cells are known as rods and cones.
Taylor Swift's tweet—which described how while she saw it as blue and black, the whole thing left her "confused and scared"—was retweeted 111,134 times and liked 154,188 times. Jaden Smith, Frankie Muniz, Demi Lovato, Mindy Kaling, and Justin Bieber agreed that the dress was blue and black, while Anna Kendrick, B. J. Novak, Katy Perry, Julianne Moore, and Sarah Hyland saw it as white and gold. Kim Kardashian tweeted that she saw it as white and gold, while her husband Kanye West saw it as blue and black. Lucy Hale, Phoebe Tonkin, and Katie Nolan saw different colour schemes at different times.
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Ultimately, the dress was the subject of 4.4 million tweets within 24 hours. Interestingly, older people and women were more likely to see the dress as white and gold, as opposed to blue and black. This could be because older people and women may be more likely to be active during the day, while younger people and men may be more likely to spend time around artificial light sources, the researchers said. In a small study published in the journal Current Biology, researchers from Giessen University and University of Bradford learned that people vary when it comes to color perception, and this is largely due to differences in how people perceive light. What was possibly throwing people off was the lighting in the photo.
When compared to people under the age of 65, those over the age of 65 were more likely to see the dress as gold and white, while those under the age of 65 were more likely to see it as black and white. This could be due to the fact that older people spend more time indoors. In a new paper published in the Journal of Vision, New York University neuroscientist Pascal Wallisch, Ph.D., explains that the way a person perceives the color of the dress comes down to how they assume it is illuminated. He discovered that if people assumed the dress was lit by artificial light, they tended to think it was black and blue. However, if people believed the dress was just shadowed in natural light, they thought it was gold and white. Long ago, way back in 2015, “the dress” became a polarizing viral behemoth.
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But if your brain assumes the opposite , it then makes the judgment that the dress itself must be darker, hence blue and black. Many people were unable to agree on the dress’s color, and some even saw it as changing colors when they looked at it. The dress illusion became one of the most talked-about topics on social media, with people taking sides on the issue.
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